The Customer Journey is a tool to help you get insight into, track, and discuss how a customer experiences a problem you are trying to solve.

Simply put, prototyping is the art and science of faking it before making it, where 'it' refers to an innovative product or service. Prototyping is used to make value propositions tangible and concrete.

The persona canvas can be used to give a customer segment a face and name and make it easier to step into the shoes of the customer.

When it comes time to really understand your customers, including their jobs-to-be-done, pains, and gains, as well as your offer to them, the Value Proposition Canvas is one of the best tools available to help you.

The business model canvas is a great tool to help you understand a business model in a straightforward, structured way.

With your experiments in place, it’s time to start testing them and tracking the progress over time.

Visualizing your idea on paper is one of the fastest, most effective ways to take your first steps to prototyping.

How do you know you’re making the right bet with your idea? Which bets does the success of your idea hinge on? These are your riskiest assumptions.

Essentially, the creative matrix is a tool that will help spark new ideas at the intersections of discrete categories. This tool is all about divergent thinking.

Whether you’re designing a new Value Proposition, Business Model, or even an entire strategy for the future, design criteria form the principles and benchmarks of the change you’re after.

The purpose of this tool is to fill up an entire wall with the ideas generated by a team in a short amount of time.

We're all born storytellers. Don't be afraid: stories can be designed! The storytelling canvas helps you to do just that!