The experiment canvas, created by Ash Maurya, provides a straightforward way to break down your assumptions into measurable, observable, experiments.

With your experiments in place, it’s time to start testing them and tracking the progress over time.

Simply put, prototyping is the art and science of faking it before making it, where 'it' refers to an innovative product or service. Prototyping is used to make value propositions tangible and concrete.

Visualizing your idea on paper is one of the fastest, most effective ways to take your first steps to prototyping.

How do you know you’re making the right bet with your idea? Which bets does the success of your idea hinge on? These are your riskiest assumptions.