Simply put, prototyping is the art and science of faking it before making it, where 'it' refers to an innovative product or service. Prototyping is used to make value propositions tangible and concrete.

Visualizing your idea on paper is one of the fastest, most effective ways to take your first steps to prototyping.

The experiment canvas, created by Ash Maurya, provides a straightforward way to break down your assumptions into measurable, observable, experiments.