Essentially, the creative matrix is a tool that will help spark new ideas at the intersections of discrete categories. This tool is all about divergent thinking.

The purpose of this tool is to fill up an entire wall with the ideas generated by a team in a short amount of time.

What is the most amazing future you see for your company (and yourself)? Who has the boldest vision ever?

The Customer Journey is a tool to help you get insight into, track, and discuss how a customer experiences a problem you are trying to solve.

The persona canvas can be used to give a customer segment a face and name and make it easier to step into the shoes of the customer.

Having a ‘war room’ where the team can get together and see progress will boost productivity and efficiency tremendously.